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We are a team of professionals that always seek new opportunities to challenge ourselves in order to remain on the leading-edge and continuously deliver the best value. On a daily basis, we strive to follow our mission, which at the same time represents our core value, that is “Learn. Innovate. Share.” We aim to create value and reduce waste in everything we do. Our team consists of Lean Product Development, Design Thinking, Business Model Innovation and Lean Innovation experts and former practitioners, which gives us a distinguished advantage of the fused experience of industrial challenges and structured solution-finding.


Dr Myrna Flores

President and Co-founder

Dr. Flores is the co-founder and president of the Lean Analytics Association (LAA) which was launched in 2012 as a spin-off from EPFL, after concluding the Lean Product and Process Development (LeanPPD) FP7 European project, which took place from 2009 and 2013. She is also the Executive Director of the Centre for Digital Transformation at Imperial College Business School in London. 

Myrna leads a globally distributed team to enable LAA support organizations to learn, innovate and share. She leads collaborative research projects and is committed to diffuse the latest trends and best practices to accelerate the lean innovation and digital transformation journeys.

She has been engaged with a diverse ecosystem of organizations around the world, providing tailored-made training programs. She has facilitated more than 20 hackathons to solve a variety of business challenges and organized international forums to diffuse the latest trends, enabling networking among practitioners and academics. Since 2015, she has supported organizations in applying Design Thinking, by providing training, facilitation and coaching in different sectors to ensure innovation projects include user research findings to deliver human-centric solutions, thus enabling a new experimentation mindset which involves interacting continuously with the end users to deliver successfully minimum viable products. 

As one of her latest projects, she kicked off the Lean Diamonds Awards in 2021 in collaboration with PwC and Cranfield University to discover, acknowledge and diffuse the most transformative journeys in three categories lean, lean Innovation and lean Digital.

She has a PhD in Open Innovation from Politecnico di Milano (2006), a Master’s degree in Manufacturing Science (1999) and a Mechanical Engineering degree (1996) from Tecnológico de Monterrey. She also carried out a post graduate course in IIT Madras, India in Technologies and Sustainable Development. Myrna has published more than 50 articles in journals and presented in multiple international conferences. She is co-author of four books: Digital Factory for Human Oriented Systems (2010) , Lean Product Development Best Practices, Ten Industrial Success Stories (2017), DARE to Gemba Walk (2020) and the Lean Diamonds Awards Book (2022).

Prof Christopher Tucci


Christopher L. Tucci is Professor of Digital Strategy & Innovation at Imperial College Business School and Co-Director (Education) for I-X, Imperial’s new campus concept centred on AI/ML, data, and digital.  Professor Tucci is the Academic Director of the Centre for Digital Transformation at Imperial College Business School as well. He is the second co-founder of the Lean Analytics Association. 

His primary area of interest is in how firms transition to new business models, technologies and organisational forms. He is also studying crowdsourcing, internetworking, and other digital innovations.

He was Professor of Management of Technology at the Ecole Polytechnique Fédérale de Lausanne (EPFL), where he held the Chair in Corporate Strategy & Innovation. From 2013-2018, he was Dean of the College of Management at EPFL.  In 2018, he was Visiting Thought Leader at CEIBS in Shanghai, China.  

He received the degrees of Ph.D. in Management from the Sloan School of Management, MIT and Bachelors degrees on (Mathematical Sciences), AB (Music), and MS (Computer Science) from Stanford University. He was an industrial computer scientist involved in developing Internet protocols and applying artificial intelligence tools. He has published articles in several top journals, including Academy of Management Review (AMR), Strategic Management Journal and Management Science. 


Karina Flores


Karina Flores has more than 20 years of experience leading continuous improvement programs. She has applied different methodologies and tools to evaluate and improve the innovation performance of organizations from different sectors such as automotive, energy, services and transportation. She is also an instructor and coach in quality management, lean product development, quality assurance in product design, and six sigma methodology. 

She led a team at the Polytechnic of Lausanne in Switzerland (EPFL) to develop and validate the SMART assessment tool with five industrial partners as part of the European Lean Product and Process Development (LeanPPD) project. The results of this evaluation allowed them to understand their maturity levels implementing lean practices to define action plans.  She is the co-founder of the Lean Analytics Association (LAA), which was founded after the LeanPPD project ended to diffuse and exploit the results. 

She has defined, implemented, and monitored strategic initiatives on quality management and innovation in different multinational companies such as Infosys, Alstom, General Electric and Bombardier. She has coordinated multifunctional teams in global initiatives facilitating the definition and management of improvement roadmaps and supporting teams to apply lean methods and best practices in product development to provide products to customer on time and with reduced costs of non-quality for the company which are normally caused by changes in the product after design freeze. 

Karina obtained her MBA from SDA Bocconi in Milan, Italy. She also has a Master’s Degree in Quality Systems and a Bachelor’s Degree in Industrial Engineering from Tecnológico de Monterrey, Mexico.

María Elena Ordóñez y Revuelta

Senior Researcher

Maria Elena leads the LAA Chapter in Argentina. She has been a researcher and project coordinator in Argentina for the Lean Analytics Association since 2015. She is co-author of the best lean innovation practices cases of Telefónica and Airbus integrated in the book Lean Product Development Best Practices published by LAA in 2017. She has been in charge of the organization and facilitation of in-company trainings, forums and hackathons in Argentina, Mexico and UK. Maria Elena has also contributed to the Intrapreneurship research project carried out in 2021.

She has more than 15 years of experience managing and leading change management projects in companies and educational institutions in Argentina, Mexico and Spain. Her research interests are: innovation, change management, sustainability and work-life balance. She is author of different books and articles.

Maria Elena has a
Ph.D. in organizational governance and culture from the University of Navarra, Spain (2014) and an MBA from the IAE Business School, Universidad Austral, Argentina, (2004).  She has a Project Management postgraduate degree from Belgrano University of in Argentina (2002) and a Public Accountant degree from the National University of Córdoba, Argentina (2000).


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