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Leading people and cross functional teams in a lean innovation environment workshop

LAA-Blog - LiF2017 - Norbert

Leading people and cross functional teams in a lean innovation environment workshop

Goodyear-workshop at LiF

As part of the Lean Innovation Forum taking place in Madrid from 24 to 26 October 2017, we will host the Leading people and cross functional teams in a lean innovation environment workshop at Toyota Auditorium in the morning of October 24.


Many lean change agents cite “the people” as the biggest challenge in the transformation. This was certainly an experience that Goodyear’s lean champion, Norbert Majerus, also had. He learned that people must be fully engaged in the transformation to produce sustainable results.


A lot has been published about how Toyota manages people – and all of that is very good. But many companies have experienced challenges in copying the Toyota model because they have a different culture and organization.

It is obvious to Goodyear now that they have a different organization and culture and that people must be managed differently. To get there, it helps to understand the principles, specific needs and challenges.


Through the workshop, participants will learn about the experience Goodyear’s innovation centers had during and after the lean transformation.


The workshop is based on the training Goodyear provides to its associates, and includes many industrial examples as well as hands-on exercises through which the participants will understand how to lead the transformation from the people perspective.

Participation in the workshop includes:

  • The Leading people and cross-functional teams in a lean innovation environment workshop
  • A networking lunch




WORKSHOP:Leading people and cross functional teams in a lean innovation environment
DATE: 24 October 2017
TIME: 8.30 – 13.00
VENUE: Toyota, Madrid
PRICE: 345 EUR(early bird), 395 EUR (regular price)



Norbert Majerus (Goodyear)

Beginning in 2005, Norbert has implemented a principles-based lean product development process at the three global innovation centers of The Goodyear Tire &

Rubber Company. For nearly a decade he has been Goodyear’s lean champion in research and development.

Norbert, born and raised in Luxembourg, has a Master’s degree in Chemistry from the Universitaet des Saarlandes, Saarbruecken, Germany, and has worked most of the disciplines in the Goodyear innovation centers in Luxembourg and Akron.

Norbert recently published his first book “Lean-driven Innovation,” and he has spoken at many conferences in the USA and other countries.


Places for the workshop are limited.

To attend Leading people and cross functional teams in a lean innovation environment workshop at Toyota, please select the Pre-forum Training (Morning, 24 Oct 2017) and confirm the workshop selection during the checkout.


More information about the Lean Innovation Forum (24-26 October) can be found at:

Lean Innovation Forum

The Lean Analytics Association reserves the right to cancel or make changes to the event and/or training programs without prior notice. A minimum number of participants applies for each training session as well as the main event. In case of cancellation by the LAA, the participants shall receive full refund of the event and/or training fees.

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Lean Analytics Association

Lean Analytics Association (LAA) is a non-profit organization that helps companies to transform by enabling lean thinking in their innovation processes. LAA was founded in Switzerland in 2012 as a spin- off from Ecole Polytechnique Fédérale de Lausanne (EPFL). Our mission is to facilitate the transformation of companies by applying lean thinking and innovation best practices in the product development process. To accomplish our mission, we focus on enabling professionals to learn, innovate, and share to enable them to remove waste and accelerate the innovation outcomes providing training, organizing networking events and continuously research the latest trends.

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