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Hoshin Kanri into practice: Linking Strategy to Innovation Workshop

LAA-Blog - LiF2017 - Airbus D&S

Hoshin Kanri into practice: Linking Strategy to Innovation Workshop

As part of the Lean Innovation Forum 2017 in Madrid from October 24 to 26, the Airbus Defence & Space will host a one-day  Hoshin Kanri into practice: Linking Strategy to Innovationon workshop on 26 October at their facilities. During the workshop, the participants will also have the opportunity to attend the company tour. Networking lunch and tapas will be provided after the training.

Hoshin KanriHoshin Kanri, also known as Hoshin Planning, Objective Cascade or Policy Deployment, is a technique that enables a company’s vision to be translated into objectives and actions for all functions and at all levels.

Airbus began using Hoshin Kanri in late 2013 with the purpose to achieve alignment across all functions and levels. Perfecting the application of Hoshin Kanri over the past 4 years, the Airbus team will reveal how they achieved transition from the classical management style (by objectives) to a new and improved “management by improvements” style, enabled by Hoshin Kanri.

In this training, participants will receive an overview of Hoshin Kanri and experience how the waste resulting from inconsistent direction and poor communication can be eliminated. The second part of the training will be dedicated to the use of Hoshin Kanri and how a 3 to 5-year improvement strategy aligned with the company’s values and vision can be developed.


Participation at the workshop includes:

  • Visit of Airbus Commercial and Airbus Defence & Space’s sites
  • A networking lunch
  • Practical training in Hoshin Kanri
  • Networking tapas after the training


  • WORKSHOP: Hoshin Kanri into practice: Linking Strategy to Innovation Workshop
  • DATE: 26 October 2017
  • TIME: 8:30 – 18:30
  • VENUE: Airbus Defence & Space, Madrid
  • PRICE: 695 EUR (early bird), 795 EUR (regular price)
  • Visit of Airbus’ innovation premises and networking lunch included
  • Limited spaces available


The training will be provided by David Muñoz and Silvia Pascual.

David Muñoz is currently a Lean Expert and P&I architect at AIRBUS Defence & Space. After 6 years of working in Lean Manufacturing and Lean Engineering at Airbus Commercial, David started a new journey deploying Lean at Airbus DS and in the last 4 years has been focused on Lean Management and strategy in Programs, Engineering, Procurement, Quality and Manufacturing.

In his current role, he is leading the missions in the task force in Military Aircraft for giving solutions to the main problems identified across the Business Lines. On the other side acting as responsible for aligning Lean strategy for Airbus DS subsidiaries as well as the leader of benchmarking on Lean with other companies.

David Muñoz holds a M. Eng. in Industrial Engineering and is also currently Associate Professor of Lean Fundamentals as well as a tutor of PhD at UAM University.

Silvia Pascual is currently Lean Expert and P&I architect at AIRBUS Defence & Space. After 5 years working as Aeronautical System Engineer, Silvia started in 2012 working in Lean Engineering and currently, she is supporting continuous and business transformation in areas as Quality, Manufacturing, Programs and Procurement.


She is responsible for identifying improvement opportunities and takes the accountability of specific End to End Missions within Military Aircraft. As part of her role, she offers specific solutions based on lean methods, tools and practices and also leads the management of the Missions.

In addition, Silvia is responsible for the deployment of Hoshin Kanri to establish the Strategic objectives and Projects of the organization. Also, she supports transversal activities as processes harmonization and knowledge sharing.

Silvia Pascual holds a Degree in Aeronautical Engineering, an M. Eng. in Industrial Engineering and a Master in Systems Engineering.

Airbus Defence & Space is one of three companies within the Airbus Group. In 2011 Airbus Defence & Space began to implement lean thinking counting with the commitment from senior management. The company has focused on the implementation of Hoshin Kanri, Value Stream Mapping and Visual Management to improve the engineering capability throughout the organization.


Places for the training are limited. To attend the Airbus Hoshin Kanri into practice – Linking Strategy to Innovation training register below:

More information about the Lean Innovation Forum (24-26 October) can be found at:

Lean Innovation Forum

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The Lean Analytics Association reserves the right to cancel or make changes to the event and/or training programs without prior notice. A minimum number of participants applies for each training session as well as the main event. In case of cancellation by the LAA, the participants shall receive full refund of the event and/or training fees

Lean Analytics Association

Lean Analytics Association (LAA) is a non-profit organization that helps companies to transform by enabling lean thinking in their innovation processes. LAA was founded in Switzerland in 2012 as a spin- off from Ecole Polytechnique Fédérale de Lausanne (EPFL). Our mission is to facilitate the transformation of companies by applying lean thinking and innovation best practices in the product development process. To accomplish our mission, we focus on enabling professionals to learn, innovate, and share to enable them to remove waste and accelerate the innovation outcomes providing training, organizing networking events and continuously research the latest trends.

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