Select Sidearea

Populate the sidearea with useful widgets. It’s simple to add images, categories, latest post, social media icon links, tag clouds, and more.

Applying Lean Thinking in Jaguar Land Rover

LAALiF-07 A-Al-Ashaab

Applying Lean Thinking in Jaguar Land Rover

Presentation from the Lean Innovation Forum 2017


George Sherrey
Senior Manager at Jaguar Land Rover
Dr Ahmed Al-Ashaab
Reader in Lean Product Development at Cranfield University

George has got MBA from Warwick University and B.Eng. (Hons) Mechanical engineering U.C.E. He is an experienced mechanical engineer with over 30 years’ service in the Chassis areas of Jaguar Land Rover and former companies. Currently he is the senior manager of the Brakes Engineering. He has managed many different functions at the Chassis areas at JLR such as Suspension Systems Architecture, Suspension Design to name few. He is a certified 6 sigma engineer who is currently the LeanPD champion at the Chassis engineering department of JLR responsible on defining and deploying lean thinking strategy in the company

Dr. Al-Ashaab is Reader in Lean Product Development at the Manufacturing Department of Cranfield University. He is leading the LeanPPD Research Group at Cranfield University. He was the technical coordinator of the LeanPPD European project. His research projects have a strong focus on industrial applications. At Cranfield University, He is the Course director of MSc program on Knowledge Management for Innovation. He has 23 years of teaching experience in Mexico, Colombia, France and UK. Dr Ahmed Al-Ashaab is the author/co-author of more than 60 research papers published in major international journals and internationally refereed conferences. He has supervised over 70 Masters and Doctoral theses. He has been an active peer reviewer for EPSRC, and several international journals. He has been collaborating with many companies such as Rolls-Royce, Airbus, Visteon, JLR, VW, Sitech, Indesit, MOOG, Caltec, CEMEX, Paxton and GE.

This presentation is available only to professional and corporate members

Interested in seeing the presentation?

Become a Member

Already a member?


Lean Analytics Association

Lean Analytics Association (LAA) is a non-profit organization that helps companies to transform by enabling lean thinking in their innovation processes. LAA was founded in Switzerland in 2012 as a spin- off from Ecole Polytechnique Fédérale de Lausanne (EPFL). Our mission is to facilitate the transformation of companies by applying lean thinking and innovation best practices in the product development process. To accomplish our mission, we focus on enabling professionals to learn, innovate, and share to enable them to remove waste and accelerate the innovation outcomes providing training, organizing networking events and continuously research the latest trends.

No Comments

Sorry, the comment form is closed at this time.

Using cookies

The Lean Analytics Association website uses cookies to ensure you get the best experience on our website. By continuing to use LAA website you are agreeing to accept the cookies and our Privacy and Cookies Policy. ACEPTAR

Aviso de cookies