Applying Lean Thinking in Jaguar Land Rover

George has got MBA from Warwick University and B.Eng. (Hons) Mechanical engineering U.C.E. He is an experienced mechanical engineer with over 30 years’ service in the Chassis areas of Jaguar Land Rover and former companies. Currently he is the senior manager of the Brakes Engineering. He has managed many different functions at the Chassis areas at JLR such as Suspension Systems Architecture, Suspension Design to name few. He is a certified 6 sigma engineer who is currently the LeanPD champion at the Chassis engineering department of JLR responsible on defining and deploying lean thinking strategy in the company

Dr. Al-Ashaab is Reader in Lean Product Development at the Manufacturing Department of Cranfield University. He is leading the LeanPPD Research Group at Cranfield University. He was the technical coordinator of the LeanPPD European project. His research projects have a strong focus on industrial applications. At Cranfield University, He is the Course director of MSc program on Knowledge Management for Innovation. He has 23 years of teaching experience in Mexico, Colombia, France and UK. Dr Ahmed Al-Ashaab is the author/co-author of more than 60 research papers published in major international journals and internationally refereed conferences. He has supervised over 70 Masters and Doctoral theses. He has been an active peer reviewer for EPSRC, and several international journals. He has been collaborating with many companies such as Rolls-Royce, Airbus, Visteon, JLR, VW, Sitech, Indesit, MOOG, Caltec, CEMEX, Paxton and GE.