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LAA is a team of professionals that always seek new opportunities to challenge ourselves in order to remain on the leading-edge and always deliver the best value. On a daily basis, we strive to follow our mission which at the same time represents our core value that is “Learn. Innovate. Share.” We aim to create value and reduce waste in everything we do. Our team consists of Lean in Product Development and Innovation experts and former practitioners, which gives us a distinguished advantage of the fused experience of industrial challenges and structured solution-finding.


Dr Myrna Flores

President and Co-founder of the Lean Analytics Association
Visiting Researcher and Lecturer at EPFL

Myrna has over 20 years of experience working at ATKearney, General Electric, the Swiss Sustainable Innovation Research Center and at CEMEX Global Center for Technology and Innovation in Switzerland managing Lean and Open Innovation projects. Currently, she is visiting scholar at the College of Management of the Ecole Polytechnique Fédérale de Lausanne (EPFL) and founder of the Lean Analytics Association (LAA) which is a spin-off of the FP7 Lean Product and Process Development

Prof Christopher Tucci

Co-founder of the Lean Analytics Association
Dean of College of Management of Technology
Chair in Corporate Strategy & Innovation at EPFL

Professor Tucci is Dean of the College of Management of Technology at the École Polytechnique Fédérale de Lausanne (EPFL), where he holds the Chair in Corporate Strategy Innovation. He received the degrees of Ph.D. in Management from the Sloan School of Management, MIT. He joined EPFL in 2003 where he teaches courses in Technology and Innovation Management (TIM), Information Technology Strategy, and Design Thinking. His primary areas of interest are business models, open innovation, crowdsourcing, and dynamic capabilities.


Karina Flores

Co-founder at LAA

Karina Flores is a Collaborator at the Lean Analytics Association (LAA) since 2012. She has over 15 years of experience working in different organizations within manufacturing and service sectors, such as: Delta Research, Automotriz Francesa Peugeot, Infosys Consulting, Ecole Polytechnique Federale de Lausanne (EPFL) and Alstom. She worked as Project Leader at EPFL during the Lean Product and Process Development Project, which is the main foundation of LAA. Karina’s areas of interest are: quality management, continuous improvement programs and innovation management.
Karina obtained her MBA from SDA Bocconi in 2008 (Italy), a Masters in Science in Quality Systems from Instituto Tecnologico y de Estudios Superiores de Monterrey – ITESM in 2000 (Mexico), and a Bachelor’s Degree in Industrial and Systems

Doroteja Maklin

Senior Research Program Manager, Trainer and Coach at LAA

Doroteja is a Senior Research Program Manager, Trainer and Coach at the Lean Analytics Association (LAA). She is focusing on the development of several lean product development training courses and is involved in most of the association’s projects. Her area of expertise is lean product development, ultra-precision engineering, manufacturing and production technologies.  In her career, Doroteja undertook a variety of challenging projects such as design optimisation of an industrial whisk for professional kitchen appliance products, optimisation of key parameters of laser processing of composite materials, and development of biodegradable coatings for the controlled corrosion of implants.


Matic Golob

Senior Research Program Manager, Trainer and Coach at LAA

Matic has over 5 years of experience in working with global organizations from various industrial sectors, either leading or supporting the development and introduction of bespoke lean innovation and new product development solutions. Over the past years, Matic led the development of a framework to enable better, faster and more integrated innovation across the entire value chain, empowering companies to maximize their innovation capability and deliver truly customer-centric solutions, while minimizing the risk of market failure.

Matic is a certified Service Design Thinking Facilitator, and the creator of the Set-Based Integrated Innovation Business Game co-developed with a multinational Swiss company. He previously worked as a Research Fellow and Project Manager at Cranfield University, where he acted as a task leader of Set-Based Design activities for the British aerospace project. He completed his Master’s degree in Global Product Development and Management at Cranfield University in 2012.

In 2017 Matic co-authored the Lean Product Development Best Practices book, and several journal and conference publications. He regularly appears as a speaker at various lean, product development and innovation conferences.

María Elena Ordóñez y Revuelta

Senior Researcher

Dr. Ordóñez is responsible of the Research Center for Family-Work Balance (CONFyE) leading strategic projects integrated to the strategy of the IAE Business School from the Universidad Austral in Argentina. She joined the Lean Analytics Association (LAA) in 2015 as Sr Researcher investigating how companies implement lean thinking in the innovation process. She collaborated with Airbus and Telefonica in Spain to discover their practices and document their cases. She also supported the organization of the Lean Innovation Forum which took place in Lausanne, Switzerland.

She has over 15 years of experience working at PricewaterhouseCoopers, Femsa (Mexico), Fiat Argentina, Refinor, Xinergia Consulting, Codere, Luminis Foundation and Universidad de Navarra. Her research interests are: Innovation, Change Management, Corporate Social Responsibility and Work-Life Balance. Dr. Ordóñez obtained her PhD in Business Administration from University of Navarra in 2014 (Spain) an MBA from IAE Business School in 2004 and Bachelor’s Degree as a Public Accountant from the National University of Córdoba (Argentina).


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