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LAA is a team of professionals that always seek new opportunities to challenge ourselves in order to remain on the leading-edge and always deliver the best value. On a daily basis, we strive to follow our mission which at the same time represents our core value that is “Learn. Innovate. Share.” We aim to create value and reduce waste in everything we do. Our team consists of Lean in Product Development and Innovation experts and former practitioners, which gives us a distinguished advantage of the fused experience of industrial challenges and structured solution-finding.


Dr Myrna Flores

President and Co-founder of the Lean Analytics Association
Visiting Researcher and Lecturer at EPFL

Dr. Myrna Flores is the co-founder and president of the Lean Analytics Association (LAA) and visiting scholar at the College of Management in the Swiss Federal Institute of Technology (EPFL) in Lausanne Switzerland.
She has over 20 years of experience collaborating as internal or external consultant in different manufacturing and services organizations, leading several initiatives related to Lean Thinking, Business Process improvement, Six Sigma, Supply Chain, Change Management, Open Innovation, Digital Transformation and Human Centered Service Design.
She carried out her Post-doc at the College of Management in EPFL leading the Lean Product and Process (LeanPPD) FP7 European project from 2009 to 2013. She completed her PhD in 2006 at the Politecnico di Milano studying Open Innovation Models to enable Industry-University collaboration for innovation. She obtained her Master’s Degree in Manufacturing Systems in 1999 and a Bachelor’s Degree in Mechanical Engineering from Monterrey Tec (ITESM) in 1996.

Prof Christopher Tucci

Co-founder of the Lean Analytics Association
Dean of College of Management of Technology
Chair in Corporate Strategy & Innovation at EPFL

Professor Tucci is Dean of the College of Management of Technology at the École Polytechnique Fédérale de Lausanne (EPFL), where he holds the Chair in Corporate Strategy Innovation. He received the degrees of Ph.D. in Management from the Sloan School of Management, MIT. He joined EPFL in 2003 where he teaches courses in Technology and Innovation Management (TIM), Information Technology Strategy, and Design Thinking. His primary areas of interest are business models, open innovation, crowdsourcing, and dynamic capabilities.


Karina Flores

Co-founder at LAA

Karina Flores is a Collaborator at the Lean Analytics Association (LAA) since 2012. She has over 15 years of experience working in different organizations within manufacturing and service sectors, such as: Delta Research, Automotriz Francesa Peugeot, Infosys Consulting, Ecole Polytechnique Federale de Lausanne (EPFL) and Alstom. She worked as Project Leader at EPFL during the Lean Product and Process Development Project, which is the main foundation of LAA. Karina’s areas of interest are: quality management, continuous improvement programs and innovation management.
Karina obtained her MBA from SDA Bocconi in 2008 (Italy), a Masters in Science in Quality Systems from Instituto Tecnologico y de Estudios Superiores de Monterrey – ITESM in 2000 (Mexico), and a Bachelor’s Degree in Industrial and Systems

Doroteja Maklin

Senior Research Program Manager, Trainer and Coach at LAA

Doroteja is a Senior Research Program Manager, Trainer and Coach at the Lean Analytics Association (LAA). She is focusing on the development of several lean product development training courses and is involved in most of the association’s projects. Her area of expertise is lean product development, ultra-precision engineering, manufacturing and production technologies.  In her career, Doroteja undertook a variety of challenging projects such as design optimisation of an industrial whisk for professional kitchen appliance products, optimisation of key parameters of laser processing of composite materials, and development of biodegradable coatings for the controlled corrosion of implants.


Matic Golob

Senior Research Program Manager, Trainer and Coach at LAA

Matic has over 5 years of experience in working with global organizations from various industrial sectors, either leading or supporting the development and introduction of bespoke lean innovation and new product development solutions. Over the past years, Matic led the development of a framework to enable better, faster and more integrated innovation across the entire value chain, empowering companies to maximize their innovation capability and deliver truly customer-centric solutions, while minimizing the risk of market failure.

Matic is a certified Service Design Thinking Facilitator, and the creator of the Set-Based Integrated Innovation Business Game co-developed with a multinational Swiss company. He previously worked as a Research Fellow and Project Manager at Cranfield University, where he acted as a task leader of Set-Based Design activities for the British aerospace project. He completed his Master’s degree in Global Product Development and Management at Cranfield University in 2012.

In 2017 Matic co-authored the Lean Product Development Best Practices book, and several journal and conference publications. He regularly appears as a speaker at various lean, product development and innovation conferences.

María Elena Ordóñez y Revuelta

Senior Researcher

Dr. Ordóñez is responsible of the Research Center for Family-Work Balance (CONFyE) leading strategic projects integrated to the strategy of the IAE Business School from the Universidad Austral in Argentina. She joined the Lean Analytics Association (LAA) in 2015 as Sr Researcher investigating how companies implement lean thinking in the innovation process. She collaborated with Airbus and Telefonica in Spain to discover their practices and document their cases. She also supported the organization of the Lean Innovation Forum which took place in Lausanne, Switzerland.

She has over 15 years of experience working at PricewaterhouseCoopers, Femsa (Mexico), Fiat Argentina, Refinor, Xinergia Consulting, Codere, Luminis Foundation and Universidad de Navarra. Her research interests are: Innovation, Change Management, Corporate Social Responsibility and Work-Life Balance. Dr. Ordóñez obtained her PhD in Business Administration from University of Navarra in 2014 (Spain) an MBA from IAE Business School in 2004 and Bachelor’s Degree as a Public Accountant from the National University of Córdoba (Argentina).


Matteo Frigerio

Lean Innovation Programs Leader

Matteo is a management engineer passionate in lean, with over 6 years of experience in production system design and lean program implementation in the manufacturing industry. He holds a MSc in Management Engineering from the University of Bergamo, and a MAS in Management, Technology, and Economics from the ETH Zurich. For his master thesis, he developed a lean assessment tool in collaboration with the Swisscom lean management & continuous improvement department in Bern. Currently, he is continuing his research in the areas of lean innovation and lean management as part of his collaboration with LAA.

María Luisa Reynoso 

Researcher and Networking Events Coordinator

María Luisa has an Undergraduate degree in Physics and a Master’s degree in Computer Science. She has experience leading projects for the past 30 years in both manufacturing and services sectors developing and deploying different IT solutions. She joined LAA in 2014 actively collaborating in several research projects following LAA’s methodology to discover best practices and developing novel Lean Innovation training materials. She is also actively engaged with the management of LAA’s events such as workshops and forums.


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