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LAA is a team of professionals that always seek new opportunities to challenge ourselves in order to remain on the leading-edge and always deliver the best value. On a daily basis, we strive to follow our mission which at the same time represents our core value that is “Learn. Innovate. Share.” We aim to create value and reduce waste in everything we do. Our team consists of Lean in Product Development and Innovation experts and former practitioners, which gives us a distinguished advantage of the fused experience of industrial challenges and structured solution-finding.


Dr Myrna Flores

President and Co-founder of the Lean Analytics Association
Visiting Researcher and Lecturer at EPFL

Myrna has over 20 years of experience working at ATKearney, General Electric, the Swiss Sustainable Innovation Research Center and at CEMEX Global Center for Technology and Innovation in Switzerland managing Lean and Open Innovation projects. Currently, she is visiting scholar at the College of Management of the Ecole Polytechnique Fédérale de Lausanne (EPFL) and founder of the Lean Analytics Association (LAA) which is a spin-off of the FP7 Lean Product and Process Development

Prof Christopher Tucci

Co-founder of the Lean Analytics Association
Dean of College of Management of Technology
Chair in Corporate Strategy & Innovation at EPFL

Professor Tucci is Dean of the College of Management of Technology at the École Polytechnique Fédérale de Lausanne (EPFL), where he holds the Chair in Corporate Strategy Innovation. He received the degrees of Ph.D. in Management from the Sloan School of Management, MIT. He joined EPFL in 2003 where he teaches courses in Technology and Innovation Management (TIM), Information Technology Strategy, and Design Thinking. His primary areas of interest are business models, open innovation, crowdsourcing, and dynamic capabilities.


Karina Flores

Co-founder at LAA

Karina Flores is a Collaborator at the Lean Analytics Association (LAA) since 2012. She has over 15 years of experience working in different organizations within manufacturing and service sectors, such as: Delta Research, Automotriz Francesa Peugeot, Infosys Consulting, Ecole Polytechnique Federale de Lausanne (EPFL) and Alstom. She worked as Project Leader at EPFL during the Lean Product and Process Development Project, which is the main foundation of LAA. Karina’s areas of interest are: quality management, continuous improvement programs and innovation management.
Karina obtained her MBA from SDA Bocconi in 2008 (Italy), a Masters in Science in Quality Systems from Instituto Tecnologico y de Estudios Superiores de Monterrey – ITESM in 2000 (Mexico), and a Bachelor’s Degree in Industrial and Systems

Doroteja Maklin

Senior Research Program Manager, Trainer and Coach at LAA

Doroteja is a Senior Research Program Manager, Trainer and Coach at the Lean Analytics Association (LAA). She is focusing on the development of several lean product development training courses and is involved in most of the association’s projects. Her area of expertise is lean product development, ultra-precision engineering, manufacturing and production technologies.  In her career, Doroteja undertook a variety of challenging projects such as design optimisation of an industrial whisk for professional kitchen appliance products, optimisation of key parameters of laser processing of composite materials, and development of biodegradable coatings for the controlled corrosion of implants.


Matic Golob

Senior Research Program Manager, Trainer and Coach at LAA

Matic Golob is a Senior Research Program Manager, Trainer and Coach at Lean Analytics Association (LAA) where he focuses on the development, introduction and implementation of bespoke lean innovation and new product development solutions to support organizations on their continuous improvement journeys. He specializes in Set-Based Integrated Innovation, Design Thinking, Human-Cantered Design, SBCE, Visual Management, Knowledge Management, Training Development and Gamified Learning.

Matic previously worked as a Research Fellow and Project Manager at Cranfield University, where he was a task leader of Set-Based Design activities for the British aerospace project named ‘Configuration Optimization of Next Generation Aircraft’. Throughout his career, Matic collaborated with multinational organizations from aerospace, construction and the fast moving consumer goods industry to introduce and implement lean thinking into their existing innovation and product development processes. He is also a co-author of several journal and conference publications, as well as a regular speaker at lean and product development events, and he is currently co-developing his first book about lean product development best practices.

María Elena Ordóñez y Revuelta

Senior Researcher

Dr. Ordóñez is responsible of the Research Center for Family-Work Balance (CONFyE) leading strategic projects integrated to the strategy of the IAE Business School from the Universidad Austral in Argentina. She joined the Lean Analytics Association (LAA) in 2015 as Sr Researcher investigating how companies implement lean thinking in the innovation process. She collaborated with Airbus and Telefonica in Spain to discover their practices and document their cases. She also supported the organization of the Lean Innovation Forum which took place in Lausanne, Switzerland.

She has over 15 years of experience working at PricewaterhouseCoopers, Femsa (Mexico), Fiat Argentina, Refinor, Xinergia Consulting, Codere, Luminis Foundation and Universidad de Navarra. Her research interests are: Innovation, Change Management, Corporate Social Responsibility and Work-Life Balance. Dr. Ordóñez obtained her PhD in Business Administration from University of Navarra in 2014 (Spain) an MBA from IAE Business School in 2004 and Bachelor’s Degree as a Public Accountant from the National University of Córdoba (Argentina).


Carles Regué


Carles Regué is a researcher collaborating at the Lean Product Development Best Practices Discovery project. During this research project he carries out Gemba Walks and face to face interviews at innovative companies in United Kingdom to investigate and document how they apply lean thinking in the product development process. In parallel, he is completing his Masters on Engineering and Management of Manufacturing Systems at Cranfield University. Previously he also worked during his Master’s degree in PPS Midlands Ltd. deploying process reengineering to successfully improve efficiency, flexibility and to reduce unit costs. He studied Industrial Engineering at Polytechnic University of Catalonia.

Oluwaseyi Omoloso


Seyi Omoloso is a researcher who has collaborated in strategic projects related to Lean Product Development and Industry 4.0. In Jaguar Land Rover he worked with a team to introduce Set-Based Concurrent Engineering principles to accelerate the new product development cycle time. He is currently working on a research project for CEMEX to identify best practices and trends to develop a framework for internet of things as part of their digital transformation.

Mr. Omoloso has an undergraduate degree in Agricultural Economics at the Federal University of Technology, Akure, Nigeria. He is currently studying his Master’s degree in Global Product Development and Management at Cranfield University, United Kingdom. His areas of primary interest are in Entrepreneurship, Lean Product Development and Industry 4.0.


Angelo Parentini


Angelo Parentini is a researcher who is currently conducting a project for CEMEX, aiming to identify best practices and develop a roadmap, to successfully implement Big Data and Analytics towards Industry 4.0. He has also been part of an international project team working with DPD Group UK Ltd, to re-engineer and improve manual operations inside the Company Hubs.

Angelo is currently a post-graduate student at Cranfield University and University of Pisa. He has been selected due to his top score to participate at the Double Degree Academic Program. He obtained his Industrial Engineering degree at the University of Pisa in 2015. He shows a strong interest in Manufacturing Processes, Lean principles, Operations Management, Process Re-engineering and Industrial Automation applications.

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