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Telefonica Tag

LAA-Blog-1.9.5-Telefonica-Agile

Agile is a response to a more traditional waterfall model where all phases of product development take place in sequence, one after another, like a waterfall. On the other hand, agile provides a cyclic model where the sequential approach is replaced by an incremental, iterative one. This provides the ability to rapidly respond to change in order to succeed in an uncertain and turbulent environment....

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LAA-Blog---1.9.3-Telefonica-BMC

In its effort to become the leading digital telecommunication provider, Telefónica launched a parallel development stream to their traditional R&D; the Lean Startup stream. To support the development of new and breakthrough solutions and business, the company needed a way to bring teams together and provide them with a tool to simplify the communication and presentation of their outcomes. They found the answer in the...

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LAA-Blog---1.9.2-Telefonica-Lean-Startup

The rapid changes in the telecommunications industry and extremely demanding market has led Telefónica to transform itself into a digital telecommunications company. Being immerse in such a dynamic environment where customers expect innovative solutions with shorter development times, Telefónica started to apply the Lean Startup methodology for the development of new products and services where customer base and market have yet to be validated. However,...

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LAA-Blog---Lean-Journey-TELEFONICA

Telefónica is one of the world’s leading telecommunication service providers, operating in 21 countries, employing around 120,000 people, and serving over 360 million customers around the globe. In 2011, the continuous and rapid changes in the telecommunications market led Telefónica to reinvent itself and transform into a digital telecommunications company. The combination of traditional telco assets combined with digital ones, enable its customers to access and...

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LAA-Blog---Lean-PD-Book

The Lean Analytics Association team is excited to announce the publication of its first book, Lean Product Development Best Practices, a result of a one-year collaborative project carried out with the participation of 10 innovative companies which have obtained a variety of business benefits by implementing lean thinking in product development. 

This book includes ten industrial cases which describe in detail the efforts each company had to undertake to successfully embed lean principles, tools and techniques in its product development and innovation processes. This book was designed around the lean principle “visual communication”, including over 250 colorful illustrations, tables, artworks and photos of actual tools and techniques used in these 10 companies. If you are involved in or eager to find out more about the practical application of lean thinking in innovation and product development, then this book is the perfect choice for you as it provides over 40 different best practices from successful lean practitioners with years of hands-on experience.

laa-blog-telefonica

MeleOKTelefónica, one of the world’s leading telecommunication services providers, is a pioneer in applying Lean Startup methodology to speed the innovation outputs as a large organization. In 2011, Telefónica began to position itself as a digital telecommunications company and started to build digital products. Since then, Telefónica has followed the Lean Startup methodology and has significantly reduced cycle times and development costs, while ensuring developers are continuously interacting with the end customers during the development. All these changes have led to a significant cultural transformation within the company which encourages customers’ integration from the early development stage and nurture their employees’ talent to become intrapreneurs.

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