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Telefonica Tag

LAA-Blog---Lean-PD-Book

The Lean Analytics Association team is excited to announce the publication of its first book, Lean Product Development Best Practices, a result of a one-year collaborative project carried out with the participation of 10 innovative companies which have obtained a variety of business benefits by implementing lean thinking in product development. 

This book includes ten industrial cases which describe in detail the efforts each company had to undertake to successfully embed lean principles, tools and techniques in its product development and innovation processes. This book was designed around the lean principle “visual communication”, including over 250 colorful illustrations, tables, artworks and photos of actual tools and techniques used in these 10 companies. If you are involved in or eager to find out more about the practical application of lean thinking in innovation and product development, then this book is the perfect choice for you as it provides over 40 different best practices from successful lean practitioners with years of hands-on experience.

laa-blog-telefonica

MeleOKTelefónica, one of the world’s leading telecommunication services providers, is a pioneer in applying Lean Startup methodology to speed the innovation outputs as a large organization. In 2011, Telefónica began to position itself as a digital telecommunications company and started to build digital products. Since then, Telefónica has followed the Lean Startup methodology and has significantly reduced cycle times and development costs, while ensuring developers are continuously interacting with the end customers during the development. All these changes have led to a significant cultural transformation within the company which encourages customers’ integration from the early development stage and nurture their employees’ talent to become intrapreneurs.

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