Telefónica, one of the world’s leading telecommunication services providers, is a pioneer in applying Lean Startup methodology to speed the innovation outputs as a large organization. In 2011, Telefónica began to position itself as a digital telecommunications company and started to build digital products. Since then, Telefónica has followed the Lean Startup methodology and has significantly reduced cycle times and development costs, while ensuring developers are continuously interacting with the end customers during the development. All these changes have led to a significant cultural transformation within the company which encourages customers’ integration from the early development stage and nurture their employees’ talent to become intrapreneurs.
Value Stream Mapping (VSM) is one of the key methodologies used to start a lean journey. It has been successfully applied in manufacturing processes and is now becoming increasingly used in the innovation and product development processes to reduce cycle time and identify improvement opportunities. It also provides a simple and quick way to visualize all activities that deliver value and eliminate those that generate waste.
The 1st Lean Product Development Networking and Learning Forum in Lausanne, Switzerland took place on October 29-31, 2015. This 3-day event brought together lean practitioners from around the world to network, showcase, share their best practices and discuss current and future challenges.
Organisations are continuously pressured to launch new products and services to gain competitive advantage and satisfy highly demanding global market. And most of this pressure is directed towards product development teams, where majority of organisations still follow traditional or so called stage-gate processes. Although stage-gate process works, it is not flexible enough and tends to constrain creativity and innovation.