Innovations are like people: they are born, they continuously grow, they saturate, and decline. In the past 15 years, a product’s life cycle has shortened fourfold. At the same time, 6 out of 7 innovation projects never reach the market. This means innovation is more essential than ever, but also remains rather risky. . According to the Accenture study, 70% of CEOs identified innovation as strategic, while...
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