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Knowledge-Based Environment to Enable Lean Thinking in Product Development Workshop

LAA-Blog - LiF2017 - Al-Ashaab

Knowledge-Based Environment to Enable Lean Thinking in Product Development Workshop

As part of the Lean Innovation Forum taking place in Madrid from 24 to 26 October 2017, we will host the Knowledge-Based Environment to Enable Lean Thinking in Product Development workshop at Toyota Auditorium in the morning of October 24.

Lean PPD is the application of lean thinking in product design, engineering and development. It focuses on value creation, the provision of a knowledge environment, continuous improvement and a set-based concurrent engineering (SBCE) process that encourage innovation and collaboration.

It provides a knowledge-based user-centric design and development environment to support value creation for the customers in terms of innovation and customization, quality, as well as sustainable and affordable products.

LeanPPD is product development in a knowledge-based environment. This session presents an overview of LeanPPD and its core element, SBCE, as well as the Lean Knowledge Life Cycle (LeanKLC), a methodology which enables companies to systematically capture, re-use and create knowledge in product development. The session will also introduce Trade-off Curves (ToC) as a knowledge visualization tool which enables SBCE applications. This is done through generating sets of designs, comparing different design solutions, narrowing sets of design solutions, and optimizing the final design solution.

During the workshop, participants will have hands-on experiences in the application of ToC using realistic industrial data to generate a set of designs within a SBCE environment.

Participation at the workshop includes:

  • The Knowledge-Based Environment to Enable Lean Thinking in Product Development workshop
  • A networking lunch


WORKSHOP: Knowledge-Based Environment to Enable Lean Thinking in Product Development
DATE: 24 October 2017
TIME: 8.30 – 13.00
VENUE: Toyota, Madrid
PRICE: 345 EUR(early bird), 395 EUR (regular price)


Dr Ahmed Al-Ashaab

Dr. Al-Ashaab is Reader in Lean Product Development at the Manufacturing Department of Cranfield University. He is leading the LeanPPD Research Group at Cranfield University. He was the technical coordinator of the LeanPPD European project. His research projects have a strong focus on industrial applications. At Cranfield University, He is the Course director of MSc program on Knowledge Management for Innovation. He has 23 years of teaching experience in Mexico, Colombia, France and UK.

Dr Ahmed Al-Ashaab is the author/co-author of more than 60 research papers published in major international journals and internationally refereed conferences. He has supervised over 70 Masters and Doctoral theses. He has been an active peer reviewer for EPSRC, and several international journals. He has been collaborating with many companies such as Rolls-Royce, Airbus, Visteon, JLR, VW, Sitech, Indesit, MOOG, Caltec, CEMEX, Paxton and GE.


Places for the workshop are limited. To attend the Knowledge-Based Environment to Enable Lean Thinking in Product Development Workshop at Toyota, please select the Pre-forum Training (Morning, 24 Oct 2017) and confirm the workshop selection during the checkout.


More information about the Lean Innovation Forum (24-26 October) can be found at:

Lean Innovation Forum

The Lean Analytics Association reserves the right to cancel or make changes to the event and/or training programs without prior notice. A minimum number of participants applies for each training session as well as the main event. In case of cancellation by the LAA, the participants shall receive full refund of the event and/or training fees.

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Lean Analytics Association

Lean Analytics Association (LAA) is a non-profit organization that helps companies to transform by enabling lean thinking in their innovation processes. LAA was founded in Switzerland in 2012 as a spin- off from Ecole Polytechnique Fédérale de Lausanne (EPFL). Our mission is to facilitate the transformation of companies by applying lean thinking and innovation best practices in the product development process. To accomplish our mission, we focus on enabling professionals to learn, innovate, and share to enable them to remove waste and accelerate the innovation outcomes providing training, organizing networking events and continuously research the latest trends.

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