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Introduction to Lean Startup Workshop

LAA-Blog - LiF2017 - Telefonica

Introduction to Lean Startup Workshop

As part of the Lean Innovation Forum taking place in Madrid from 24 to 26 October 2017, Telefonica will host the Introduction to Lean Startup workshop at its innovation premises on the morning of 24 October.

The application of Lean Startup at a large corporation is complex but definitely pays off, as it speeds up the innovation process and is able to create more value with fewer resources while keeping a clear focus on the market and customers.

The workshop will cover an introduction to the Lean Startup methodology, going through the basics and explaining the key tools.

Participants will engage in a hands-on activity using as an example a real innovation project from Telefónica.

Participation in the workshop includes:

  • The Introduction to Lean Startup workshop
  • A visit at Telefónica’s innovation facilities
  • A networking lunch


  • WORKSHOP: Introduction to Lean Startup
  • DATE: 24 October 2017
  • TIME: 8:30 – 14:00
  • VENUE: Telefónica, Madrid
  • PRICE: 345 EUR (early bird), 395 EUR (regular price)
  • Visit at Telefónica’s innovation premises and networking lunch included
  • Limited spaces available



The workshop will be provided by Susana Jurado who is currently a Head of Innovation Portfolio at Product Innovation at Telefónica. After fourteen years working on different areas at Telefónica, in the last five years, her career has focused on innovation and strategy.

She has been also a member of the core team that defined the current innovation model at Telefónica I+D. In her current role she drives the innovation process, the key tool for managing innovation projects funnel; and runs the innovation calls, where employees submit their ideas (these calls are thus the main source of projects for the innovation funnel). She has co-authored the Lean Elephants report, describing the experience and learnings of applying Lean Startup to innovation projects at Telefónica since 2012.

Susana holds an M. Eng. in Telecommunication Engineering and an Executive MBA from IE Business School. And is also currently Associate Professor of Lean Enterprise at the IE Business School.




Telefónica is one of the world’s leading telecommunication service providers, operating in 21 countries, employing around 120,000 people, and serving over 360 million customers around the globe. In 2011, the continuous and rapid changes in the telecommunications market led Telefónica to reinvent itself and transform into a digital telecommunications company.


Places for the workshop are limited. To attend the Introduction to Lean Startup workshop at Telefonica please select the Pre-forum Training (Morning, 24 Oct 2017) and confirm the workshop selection during the checkout.

More information about the Lean Innovation Forum (24-26 October) can be found at:

Lean Innovation Forum

LiF2017 Banner

The Lean Analytics Association reserves the right to cancel or make changes to the event and/or training programs without prior notice. A minimum number of participants applies for each training session as well as the main event. In case of cancellation by the LAA, the participants shall receive full refund of the event and/or training fees.

Lean Analytics Association

Lean Analytics Association (LAA) is a non-profit organization that helps companies to transform by enabling lean thinking in their innovation processes. LAA was founded in Switzerland in 2012 as a spin- off from Ecole Polytechnique Fédérale de Lausanne (EPFL). Our mission is to facilitate the transformation of companies by applying lean thinking and innovation best practices in the product development process. To accomplish our mission, we focus on enabling professionals to learn, innovate, and share to enable them to remove waste and accelerate the innovation outcomes providing training, organizing networking events and continuously research the latest trends.

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