As part of the Lean Innovation Forum taking place in Madrid from 24 to 26 October 2017, we will host the Design Thinking workshop at Toyota Auditorium in the afternoon of October 24.
In this session, participants will engage in a multidisciplinary collaboration to tackle real-world problems using a human-centered approach. Through a very hands-on session, participants are encouraged to discover through observation what is meaningful and to whom, to generate empathy with users, to find a specific focus on a challenge and to ideate on possible solutions. These must, then, be quickly prototyped, tested and iterated based on customer feedback.
The participants will learn about some of the different tools and exercises to generate insights, collaborative working, idea building, rapid prototyping and iterative testing.
Participation at the workshop includes:
- The Design Thinking workshop
- A networking lunch
WORKSHOP: Design Thinking
DATE: 24 October 2017
TIME: 14.00 – 18.00
VENUE: Toyota, Madrid
PRICE: 345 EUR(early bird), 395 EUR (regular price)
PRESENTER’S SHORT BIOGRAPHY
Prof Christopher Tucci
Professor Tucci is Dean of the College of Management of Technology at the École Polytechnique Fédérale de Lausanne (EPFL), where he is the Chair of Corporate Strategy & Innovation.
He received his PhD degree in Management from the Sloan School of Management, MIT. He joined EPFL in 2003 where he teaches courses in Technology and Innovation Management (TIM), Information Technology Strategy and Design Thinking.
His primary areas of interest are business models, open innovation, lean innovation, crowdsourcing and design thinking.
Places for the workshop are limited.
To attend the Design Thinking workshop at Toyota, please select the Pre-forum Training (Afternoon, 24 Oct 2017) and confirm the workshop selection during the checkout.
More information about the Lean Innovation Forum (24-26 October) can be found at:
The Lean Analytics Association reserves the right to cancel or make changes to the event and/or training programs without prior notice. A minimum number of participants applies for each training session as well as the main event. In case of cancellation by the LAA, the participants shall receive full refund of the event and/or training fees.